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Luke’s final submission.   

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Luke’s final submission.

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After re-writing his life stories in order to cope, Fin Dolan has to finally face the truth in order to really live his life and find love.

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Fin Dolan had a less than picture perfect childhood. He paints a more idyllic image of his family because the reality is too painful.

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Fin Dolan’s heart continually struggles with what burdens him and what he hopes to have and achieve.

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This ad is an ode to John Kenney’s humble beginnings as a copywriter. In an online interview, John described an ad in his early portfolio which had a picture of his 18 month old nephew and the headline, “Please give my uncle a job or I’ll cry.” The ad landed him his very first copywriting job. This concept also ties in nicely with the fact that Fin Dolan has a major diaper account.

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Concept, filming, and production by Luke Schunk

Voice Over by Mark Malan

Music by Nick Chuba

all footage is original

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